Tigo’s Drop That Yam’ advert has been adjudged as Ghana’s television advertisement of 2014 at this year’s Chartered Institute of Marketing, Ghana (CIMG) Awards in Accra. The classic 55-seconds commercial featured renowned actress Mercy Asiedu, and television presenter and actress, Naa Ashorkor Mensah-Doku, among others. The advert uses satire and humour to highlight the benefits
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